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01 · Planning & Performance

Territories

A territory is a capacity investment. Design it around opportunity, not geography.

Experience & proof

  • Lucid — territory strategy, selling-structure and compensation work; Project Roadster specialization pilot split new-logo vs expansion roles and produced 3x more new logos per rep (6.4 vs 2.1), 9.8% more NRE per rep and 15.2% more NRE per Enterprise SKU account vs hybrid reps.