07 · Growth & Transformation
New Product GTM
A product launch isn't a GTM strategy. Pricing, targets, comp, systems and enablement have to move together.
Experience & proof
- Advantive ONE — full GTM ownership across pricing, compensation, targets, budget, financial impact modeling and enablement.
- Lucidspark — built GTM operating infrastructure including pricing, compensation, enablement, Salesforce configuration and cross-sell motion.